Happy 1st Birthday LunaYou

Together We Can End the Maternal Health Crisis in America

Saul Kaplan
3 min readDec 21, 2022

Dear BIF and LunaYou Community

It’s been a minute! We’ve been heads down pivoting BIF into an impact venture studio and spinning out LunaYou, designed to end the maternal health crisis in America. 2022 has been an amazing year and we want to share and celebrate our progress empowering BIPOC women facing the greatest maternal health risk. We wouldn’t be here without your continued encouragement and support. Everything we have experienced, learned and embodied together as a community of human-centered innovation junkies at BIF Summits and throughout the last 20 years has given us the tools, connections and confidence to design social system-changing new business models like LunaYou.

What an incredible first year as a new impact venture for LunaYou. Every day inspired us as LunaYou gains traction empowering pregnant individuals to improve their own and each other’s maternal health and wellbeing. Each LunaYou Mama that we support throughout her pregnancy teaches us something new about what the joy of maternal wellbeing sounds and feels like.

Here is what the joy of maternal wellbeing sounds like in the voice of LunaYou Mamas themselves.

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Saul Kaplan

Hopeful Innovation Junkie, Business Innovation Factory (BIF) Founder & Chief Catalyst, LunaYou Founder and CEO