Our Obsession With Scale Must End

Saul Kaplan
5 min readMay 25, 2021

Our obsession with scalability is getting in the way of unleashing the potential of the 21st century. We’re so fixated on scalability we’ve taken our eye off of delivering value at every scale including the most important scale of one. The Industrial Era did that to us. Reaching the mass market takes precedence over delivering value to each customer. New customer acquisition trumps delivering value to existing customers. It’s not…

--

--

Saul Kaplan

Hopeful Innovation Junkie, Business Innovation Factory (BIF) Founder & Chief Catalyst, LunaYou Founder and CEO